Toyota Etios was a first of sorts for the company in the Indian market and the Toyota Etios Liva was a step ahead. The car is surely among the best in its segment. This Toyota car has been tagged the car with valuable and affordable price. The base model of Toyota Etios Liva is available under the range of Rs. 3.99 lakhs (ex-showroom price) and gives tight competition to the cars of other brands like Maruti Swift, Chevrolet Beat, Hyundai i10, Maruti Ritz and Tata Indica Vista. The top-end variant of Toyota Etios competes head-on with the Volkswagen Polo, Fiat Grande Punto and Hyundai i20. Toyota Etios Liva was first showcased at the Auto Expo at Delhi which was held in last year in 2010. The company also exports Liva to countries like South America, Russia and many other countries around the world.
Toyota Etios Liva is also the first hatchback of Toyota motors launched in India and looks like it will not be the last as well. The company is very much happy with its new launch because customers have been giving very good response to the car. Basically this car is just a hatchback version of its sedan car Toyota Etios which was launched earlier. This car was also appreciated a lot and also had a good response and now once again the hatchback version of this sedan car has got very good response. It had crossed the 1000 bookings in just the three days of its launch.
At present the car seems a nightmare to Maruti India because customers prefer faster delivery of new cars and Maruti is now going to lose its sales as they are already suffering a big loss because of its workers strike in the Manesar plant which also led to delay of all new Maruti Swift, and on the other side Chevrolet Beat diesel is also getting good response. So, all these nightmares together suggest great problem for the Maruti India group. The Toyota Etios Liva diesel variant is a great boost in the sales of Toyota cars in India.
The Toyota Etios Liva price starts from Rs 4.5 lakh and goes up to Rs 5.5 lakh for its top variant. It gives hard competition to the other car makers in this hatchback car segment like recently launched Honda Brio, Volkswagen Polo, Hyundai i10, Chevrolet Beat and Maruti Swift. As the car is designed while keeping in mind the young guns of India Toyota planned fun filled activities as their marketing strategy in India. Under the hood of their strategy, the show stopper was the TV ad campaign, which featured music composed by the music maestro A.R. Rehman.
Safety is the most essential term while purchasing a vehicle and this car includes Dual SRS Airbags, ABS (Anti-Lock Braking System) for safe braking, EBD (Electronic Brake Distribution) so that the breaks when used, get distributed equally to all the tyres, Immobilizer to ignore car robbery worries, Keyless Entry to assure you easy driving and no worries of car-key, Driver Seatbelt Warning for safety adjacent to accident prone and Door Ajar Warning.
