Chevrolet has chosen the 2012 New York Auto Show as the event where they have revealed the upcoming 2014 Chevrolet Impala. Although Chevrolet failed to present the actual redesigned version of the iconic model, they released a video that presents the marketing strategy that the brand is using to promote this range-topping four-door vehicle.
As part of the brand’s marketing strategy, the video have shown images Jon Hahn who is the current marketing manager of the Impala explaining some of the best and new exciting features found on the upcoming version of the Impala. According to Hahn, the 2014 Chevrolet Impala is the “tenth” generation of the legendary Impala nameplate. As part of Chevrolet’s commitment to provide its customers with the best vehicles, their personnel has tweaked the Impala’s features and refined most of its dominant aspects most especially the car’s exterior and interior design, performance and handling, and the number of standard features offered by the vehicle.
Starting with the exterior design of the 2014 Chevrolet Impala, it is quite obvious that the personnel involved in the production of this car have accomplished a great job in transforming the vehicle’s frontal appearance. The revisions that were implemented have further improved the Impala’s front area. The upcoming version’s front end will be flaunting the newest design statement from Chevy and this is characterized by the low profile long flowing lines the starts with the first HID headlamp all throughout the second one. In addition to this, the car is also equipped with a new and wider grille, new set of LED daytime running lamps, and a hood design which is quite similar to that of the Chevrolet Camaro.
In addition to this, the two sides of the 2014 Chevrolet Impala were created with flowing design. The windows have longer stance that makes the vehicle’s interior look roomy when viewed outside. Aside from that, Jon Hahn has also stressed out that the 2014 Chevrolet Impala will be using the 20-inch wheels and this particular set-up made the vehicle as the first model in the segment to use such wheels.
Aside from Jon Hahn, Russ Clark who is the latest Marketing Director for Chevrolet Performance and Mid-Size Vehicles appeared on the video and his task was to present the improvements and features found inside the 2014 Chevrolet Impala. Clark explained that the cabin of the upcoming version of the Impala is based on the so-called “dual cockpit” layout that allows the driver and other car occupants to maximize the space provided by the vehicle as well as move freely when on board.
In addition to this, Clark has highlighted that the Impala is into the extensive use of ambient lighting and other shiny accent pieces. He also noted that the car is also equipped with the latest version of Chevrolet’s MyLink and the 8-inch touch-screen display. Finally, Clark has also revealed in the video that the 2014 Chevrolet Impala has a larger trunk which is quite common among larger car models.
