Ferrari Tailor Made was recently presented in occasion of the renovated cars week end in the Pebble Beach Peninsula. The Program is dedicated to the most demanding Ferrari clients allowing them to create an authentic one-off thanks to the usage of blends refined and unusual materials, accessories and colors. Clients can select among three roots of personalization for their Ferrari: Classica, Scuderia and Inedita.
Scuderia is inspired by the racing world where the color is protagonist and the recall to the Teams origins and Formula One history is evident. Inspired by racing models, both in the colors and the design as well as details of the interiors, Scuderia is the Tailor-Made line that most echoes the passion of Ferrari’s great sporting tradition.
Those who prefer the Classica personalization expect the same elegant style and balance as the dresses that Givenchy designed for Audrey Hepburn in Breakfast at Tiffany’s. When in 1954 Roberto Rossellini commissioned a special version of the 375 MM as a wedding present for his wife Ingrid Bergman, the Carrozzeria Scaglietti created it in blue, in homage to the celebrated screen star’s eyes. However, she wanted it repainted in grey, with gilded touches. Today €Ingrid grigio€ is among the color scheme available in this particular program, together with black, cream and various shades of green and blue. Interior options hard back top the famous masculine textiles from Biella, from the pinstriped wools, to cashmere, velvet and a rich palette of equally precious soft leathers in natural tones or in burgundy. This classic elegance also sees the re-introduction of Borrani wheels after 25 years out of production.
Inedita is the range that reserves the most surprises. A buyer can propose his or her true look, replicating their individual tastes and passions, experiment with new colors to bring their own touch to their car. This is where the client’s imprint emerges through very personal codes. Lapo Elkann took this approach by dressing his California in blue denim, for example. Inedita’s black yellow, grey and blue shades propose fresh nuances to satisfy the taste of a €she€ ever more involved in her car’s appearance. Indeed, statistics now tell us that, in China, women who are in a position of power are increasingly choosing to drive a Ferrari. It seems that they prefer the California or the FF, and they desire to have them made to measure. Or Tailor-Made, to be exact.
