In the automotive business, loyalty is measured by how many current vehicle owners return to the automotive market to purchase another vehicle of the same make or model. The Polk Automotive Loyalty Award is presented to brands that demonstrate a high customer loyalty over repeat buying cycles.
To get accurate results, owner loyalty is tracked throughout the year by IHS Automotive. IHS Automotive regularly works with its customers in order to analyze automotive shopping behaviors and to understand the effectiveness of certain marketing strategies. This year’s awards were based on an analysis of more than 7 million new vehicle registrations during the 2013 model year, and the award for Non-Luxury Sport Car went to a very deserving Hyundai Veloster.
The Hyundai Veloster has been receiving lots of attention thanks to its sleek design, rear-view camera and driver’s blind-spot mirror. To provide you with the highest level of safety, the Hyundai Veloster has six airbags and a Vehicle Stability Management System. With break assistance to keep you in control, and 4-wheel disc brakes, everything about the Hyundai Veloster equals safety. Add into that mix a dual clutch transmission, the kind of high performance technology that you can usually only find in expensive European cars, and you’ve got yourself one beautiful machine. Paddle shifters, heated front seats, and smooth, direct shifts give you the added control and contribute to a more desirable driving experience.
Coups may provide an undeniably stylish look, but historically they’ve been lacking in functionality. Well, that is no longer the case. A unique three-door design provides the same sleek body coups are known for, while providing the added bonus of easy access. The ample interior space (105.3 cu ft.) means that your friends can travel with you without anyone complaining about foot room. The only thing missing is music; luckily, the innovative features include Pandora and Satellite Radio, for your listening enjoyment.
Veloster is also equipped with Bluetooth technology and headlights that have LED accents. With Hyundai’s blue link telematics platform providing drivers with Assurance Connected Care, all car owners are assured the highest level of safety and car care features. This includes everything from automatic collision notification, to monthly vehicle diagnostics reports. The Hyundai Veloster truly has it all.
€Hyundai owners truly love their cars, so it’s no surprise that Veloster is being recognized in Polk’s loyalty awards this year,€ said Scott Margason, director of Hyundai Motor America. €… The Veloster offers sporty coupe shoppers many reasons to remain loyal to our vehicles and the Hyundai brand.€
