Each company or brand is defined and represented by a logo. Every character on the symbol tells a story behind the struggles that a business has gone through. Subaru, being one of the prominent car companies in the United States as well as other parts of the world has gained a lot of experiences in many years of service and their vision is wrought in its unique symbol.
The name Subaru has been known to those who are into buying used cars but not everyone may know who really this company is. For some, Subaru might be an automotive manufacturer when it is not. Subaru is actually a product or a brand of one of the world’s giant in the car industry – the Fuji Heavy Industries, Ltd. FHI is a Japanese multinational corporation and conglomerate primarily involved in aerospace and ground transportation manufacturing, prominent for its line of Subaru automobiles. In fact, its aerospace division plays a very important role to Japanese government in terms of defense by manufacturing Boeing and Lockheed Martin. FHI had a long way before being known for what it is today.
The logo embedded on each of Subaru auto carries the whole background and future of FHI. The great star on the logo represents Pleiades, which means €seven sisters€ and in Greek mythology is known to be the seven daughters of Atlas and Pleione. In Japanese, Pleiades is €Subaru€. The other five stars represent the FHI divisions that include Subaru itself.
The five divisions of FHI are Automobile Division that includes Subaru, the Aerospace Division, the Bus Manufacturing & House Prefabricating Division, the Industrial Products Division and the Transportation & Ecology Systems Division. Each of these divisions shares technological advancements with one another putting FHI to the top in the aspect of innovation. The automobile division manufactures Subaru since 1954 and now has 1,970 dealers in 100 countries.
The service that they offer covers the different aspects of community including the economy and the environment. There is no wonder why even and until today; Subaru is known for cars for sale in Texas and other areas in the United States. The stars on their brand logo talk about the spark, the brilliance of their success. Stars shine together with Subaru’s dedication to enlighten the world for a better way of life as it continuously provides high class vehicles and a service that can never be compared to other car dealers.
