The brand name Jaguar came into use in 1935 and the company Jaguar Cars Ltd. in 1945. Originally, the company started out as Swallow Sidecar Company which was founded on September 4, 1922 by William Walmsley (b. 1891) and William Lyons (b. 1901). Walmsley and Lyons, two friends from Liverpool, England, started their company by building sidecars which were later attached to reconditioned motorcycles. They formed a small team which eventually started the production of commercial sidecars. During the 1930s, the Swallow Sidecar Company began to get recognized all over Europe especially with the more affordable cars that they manufactured. The Swallow Sidecar Company began to get famous with the increased demand over their Austins.
In 1927, the company changed its name to Swallow Coachbuilding Company. In 1931, the name of the company was changed to SS Cars Ltd. in 1934 since they also became known for their SS car range. Since the 1960s, the company underwent a series of owner change, thus, finally settling with the new company name of Jaguar Cars Ltd. During the 1950s, the name Jaguar became associated with elegant sports cars and luxury saloons. Eventually, Jaguar Card Ltd. bought Daimpler Motor Company. Because of this, the name Daimler was used as the model name for the company’s most expensive and most luxurious products.
In September 1989, Ford Motor Company offered to purchase Jaguar Cars Ltd. which was eventually accepted in 1990. Over the years, Jaguar became the number one name in luxury cars and sports car all over the world.
In June 2007, Ford announced its intent to sell Jaguar, together with the land Rover. By January 2008, Tata Motors was announced to be the preferred bidder. And by March 26, 2008, it was officially handed over to Tata Motors.
Over the years of transition from one owner to the other, Jaguar maintained its reliability when it comes to quality luxury cars. The name Jaguar became associated with the top manufacturers in the car industry not only in England but all over the globe. Until the present, Jaguar remains to be the most coveted car brand among car collectors and enthusiasts.
Because of this rich history, Jaguar was able to create a legacy of pride in relation to high quality cars. It is also the reason why Jaguar car leasing and Jaguar contract hire is one of the most preferred by customers in UK and America.
